Hi, I'm Vianka Aloras. I'm a product innovator and experience design leader in Washington, DC.

MBA-educated strategist and design leader with 14 years of combined experience in tech environments for the US government and hospitality sectors.
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I enjoy leading cross-functional teams and facilitating stakeholders in approaching business innovation and problem-solving through a creative human-centered lens.
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Thanks for visiting my site! Let's talk if you'd like to network or work together.
My ITERATIVE PROCESS.
STRATEGY
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Project Visioning
Feature Prioritization
Measure of Success
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DISCOVERY
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Market Insights
User Interviews
Competitor
Analysis
ANALYSIS
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Experience Mapping
Business Req.
User Workflows
IDEATION
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Sketching
Wireframes
Pretotyping
Brainstorming
VALIDATION
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User Testing
Micro Pilot
Surveys
Street Intercepts
DEVELOP
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High Fidelity Prototype
Beta Launch
Metrics Analysis​

“We spend a lot time designing the bridge, but not enough time thinking about the people who are crossing it.”
Dr. Prabhjot Singh
My Services.
Product Strategy
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Market research
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Business case and value proposition development
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Competitive & Challenges Analysis
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Business model exploration
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Service and product concept innovation
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Core problem definition & product scoping
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Strategy / Product Roadmapping
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User story mapping
CX + Service Design
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Contextual Inquiries
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Usability Studies
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Stakeholder / User Interviews
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Workflows and Customer Journey mapping
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Service blueprint
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Storyboarding
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Wireframing & Interactive prototyping
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Launch Micro-pilots