Hi, I'm Vianka Aloras. I'm an innovation strategist & UX designer in Washington, DC.

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MBA educated strategist and UX specialist with 10 years of combined experience in design and tech environments for the US government and hospitality sectors.

My passion is bridging between user advocacy, design, business, and tech. I value the power of interdisciplinary collaboration when innovating product and service experiences.

I love leading cross-functional teams and facilitating stakeholders into approaching business innovation and problem-solving through a creative human-centered lens.  

Thanks for visiting my site! Let's talk if you'd like to network or work together.

 

My Services.

Business + Design Strategy

  • Market research 

  • Business case and value proposition development

  • Establishing KPIs & success metrics

  • Competitive & Challenges Analysis

  • Business model exploration 

  • Service and product concept innovation

  • Pretotyping

  • Strategy / Product Roadmapping

User Research

  • Attitudinal & Behavioral Research

  • Survey Design 

  • Contextual Inquiries

  • Usability Studies 

  • Stakeholder / User Interviews

  • Empathy mapping & Personas

  • Design Sprints & Workshop curation and facilitation

  • Requirements gathering

  • Core problem definition

UX + Service Design

  • CX & employee experience audit

  • Front & backstage service audit

  • Workflows and Customer Journey mapping

  • Service blueprint

  • Affinity & User story mapping

  • Launch micro-pilots

  • Storyboarding

  • Wireframing & Interactive prototyping

 
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“We spend a lot time designing the bridge, but not enough time thinking about the people who are crossing it.”

Dr. Prabhjot Singh

My ITERATIVE PROCESS.

STRATEGY

Project Visioning

Feature Prioritization

Measure of Success

DISCOVERY

Market Insights

User Interviews

Competitor

Analysis

ANALYSIS

Experience Mapping

Business Req.

User Workflows

IDEATION

Sketching

Wireframes

Pretotyping

Brainstorming

VALIDATION

User Testing

Micro Pilot

Surveys

Street Intercepts

DEVELOP

High Fidelity Prototype

Beta Launch

Metrics Analysis

 
 

Let's Talk.

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